About

The Story Behind Margot

Margot was born from a passion for helping others and an unconditional love for children.

Its founder, Chantale Alvaer, has worn every hat over the years. At just 12 years old, she began babysitting regularly on evenings and weekends. Back then, before the internet, Chantale would hand-draw posters with her phone number and display them in local pharmacies to be contacted by families.

Later, she became a day camp counsellor, and at 23, a mother. She then opened a home daycare, allowing her to be fully involved in her daughter’s early education.

Driven by the desire to have an even greater impact, Chantale returned to school to become a teacher — a profession she deeply loved. At the time, obtaining a permanent position was a true challenge. As a woman and mother of three, she made the leap into entrepreneurship by founding a tutoring agency that combined her two passions: education and entrepreneurship. After nine years leading her company, she decided to pass the torch.

From this transition emerged a broader project — one that reflects her values and vision: a verified community specialized in family support, committed to multiplying memorable moments and creating meaningful human connections.
That’s how Margot was born — a name that means “pearl” in Greek.

What makes it unique

Revealing the treasure within each person by fostering bonds of trust between families and partners.

Margot is the only family support community that places excellence at its core — thanks to its certified partners, our “pearls”, who gain access to a complete ecosystem of training, resources, and ongoing support. This allows them to provide families with truly exceptional care and guidance.

Inside every person lies a treasure waiting to be discovered.

Our Mission

To help families find their rare gem at a fair price, while revealing and developing the hidden talents of our partners through continuous learning and mentorship.

Our Values

1

Excellence

We strive to cultivate each person’s highest potential.

2

Transparency

Our processes are clear, built on validation and trust.

3

Listening

We prioritize empathy, understanding, and well-being.

4

Perseverance

We embrace challenges with determination to reveal hidden talents.

5

Collaboration

Together, we create meaningful human connections that last.

From Maslow to Margot

Margot represents the partners who accompany families through services that nurture children’s emotional, cognitive, and motor development.

Accomplishment

Margot inspires growth, creativity, and self-awareness — both individually and collectively.

Esteem

Margot teaches, encourages, values, and motivates children to explore and take on new challenges.

Belonging

Margot listens, comforts, makes children laugh, consoles, and fosters social connection.

Safety

Margot ensures protection, stability, and everyday reliability.

Physiological Needs

Margot nourishes, protects, dresses, comforts, and opens the door to the home.

United Nations Sustainable Development Goals (SDGs)

ODD 4 : Éducation de qualité

SDG 4 aims to ensure that all girls and boys have access to quality early childhood development, care, and education. Margot contributes directly to this goal through its partners, who support families daily in the cognitive, emotional, and motor development of children. Margot’s “Maslow to Margot” model illustrates this holistic approach to education — from basic needs to self-fulfilment.

Concrete actions by Margot:

Verification of partners’ skills and qualifications
Mandatory aptitude and knowledge questionnaire
Free webinars with experts for ongoing professional development
Exclusive expert advice and resources to improve practices

ODD 5 : Égalité entre les sexes

Gender equality is not only a fundamental human right but also essential for building a peaceful, prosperous, and sustainable world. Margot contributes significantly to this goal by economically empowering women, who make up the majority of workers in family and personal support services.

Concrete actions by Margot:

0% commission model, allowing partners to keep 100% of their income
Peer-support community promoting professional collaboration and growth
Exclusive discounts with partner businesses to reduce costs
Visible subscription badge highlighting each partner’s verified professionalism

ODD 8 : Travail décent, croissance économique et lutte contre la pauvreté

SDG 8 promotes sustainable economic growth and equal opportunities, while SDG 1 focuses on ending poverty and reducing inequality. Margot transforms an often informal, precarious sector into a network of dignified, sustainable employment opportunities.

Concrete actions by Margot:

Total elimination of commissions to maximize partner income
Comprehensive background verification to professionalize the field
Two-way evaluation system to ensure a high standard of quality
Continuous training ecosystem to develop professional skills